Nurture the leads smartly with Drip Marketing
Essential aspects of marketing
In the present day, highly competitive market conditions, reaching out to the prospect with the right information at the right time is crucial. A survey conducted by IBM declared that sending regular and personalized emails to a customer base increases repeat sales by a whopping 48%. Hence, it is important to stay in touch and rightly engage existing customers besides reaching out to new prospects on time. Drip marketing essentially fulfills the two most important aspects of marketing: staying in touch and engaging the customer rightly, and that too automatically. Hence, it is the most sought-after marketing means for small and medium-sized organizations to big players.
Drip marketing: The ultimate solution to lead nurturing
Drip Marketing, also known as drip campaign, is an automated campaign flow to the targeted audience on a specific timeline or based on a user’s response. Drip marketing began as an automated email campaign flow, but now it also includes other channels like SMS, Voice, and push notifications as well. In simple parlance, drip marketing is nothing but sending the marketing message over Email, SMS, Voice push notifications, etc. to the prospects as well as customers at the right time to nurture and complete the sale. Drip is also used for automating the routine email flow aiming at achieving retention and keeping the customers abreast of the latest offers, products, and services to enhance cross-selling and upselling opportunities.
Drip Marketing covers many other marketing processes related to customer engagement besides lead nurturing. From welcoming a new subscriber or customer to unsubscribing, the entire communication flow can be automated with technology-driven marketing means to save resources, energy, and more importantly valuable time. Also, it provides for best customer engagement over multichannel. It is proven that a personalized message has a far better chance of being opened and is most likely to strike a chord with readers. Drip marketing facilitates personalizing all emails in multiple ways. You can add the receiver’s name, right salutations, and appropriate greetings to your emails to add a personal touch for the marketing campaign. It’s important to build valued relations that add value to your business. Reaching out to the customers on special days to wish and to provide tailored offers and customized services will enable to creation of lasting relations. Drip allows to automate the entire gamut of the marketing operation.
For organizations that directly sell products, following up with customers about abandoned shopping carts and failed payment gateway is important to pull them back into the sales funnel. The entire follow-up process, including the post-sales feedback, can be automated over multichannel communications with drip marketing. Once you determine the campaign flow based on different use case scenarios, every lead can be nurtured and converted without much human intervention. Converting a lead without human intervention could be a blessing for any organization to increase sales. With campaign automation, the process of nurturing leads goes on continuously. You can also manually add new lead details to the campaign flow to maintain a single customer list. Other routine communication about renewal alerts and confirmations can be sent over mail and SMS with automation as well.
Drip marketing with its huge potential to engage the customer in a variety of ways as well as guaranteed campaign delivery messages aids small and medium-sized businesses to corporates to streamline the lead nurturing process and to record unprecedented growth in sales. Time, you aim high and upgrade your lead management methods to realize your business’s true potential.
